Unconscious bias: how to recognize that blind spot in the brain and overcome it
Newsletter 23 | November 2019
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Unconscious bias: how to recognize that blind spot in the brain and overcome it
Often, unless it’s pointed out, people don’t realize their own internalized biases. Affinity bias—having a more favorable opinion of someone who is similar to oneself—is only human.
What is unconscious bias
As it turns out, what people want to believe about themselves and their own behavior toward others is often quite different from how they actually behave.
For organizations, unconscious bias can result in unintentional discrimination and in poor decision-making. It is worthwhile to understand the existence of unconscious biases in oneself and others and focus one’s efforts to consciously recognize and overcome them.We are inclined to prefer or hire people who are similar to them on the basis of a wide range of characteristics, including social or career background, gender, education, ethnicity, age and interests. Unconscious decision-making has played an important role in the survival and evolution of specie and is rooted in the human brain’s automatic processing systems: sorting through millions of pieces of data very quickly and then take shortcuts to gain a rapid understanding of the situation. But what may have served people well in prehistoric times can be problematic in today’s workplace.
Everyone is biased. The question is not about whether biases exist; it’s a question of what those biases are.
For organizations, unconscious bias can result in unintentional discrimination and in poor decision-making. It is worthwhile to understand the existence of unconscious biases in oneself and others and focus one’s efforts to consciously recognize and overcome them.
Five corrective maneuvers to unconscious bias