I'd like to welcome you to the first issue of the new AOSpine Newsletter which I hope you will find to be an interesting insight into the world of spine care, bringing you advice and topics for discussion from fellow surgeons.
With best wishes, Jeff Wang
Chairman AOSpine International
Surgical skill: is it an art or a science?
Not all surgeons produce the same results. Patient outcomes for the same procedure can vary widely. One of the reasons might be different levels of surgical skills, as a study published in the New England Journal of Medicine postulates. If this is true, can surgical mastery be learned or does one need talent as in the arts? More…[back to top]
How to grow your spine practice:
10 strategies to attract more patients
Spine surgeons are under ever increasing financial pressure from insurance companies, hospitals, regulators etc. Attracting and retaining patients through reputation alone might be insufficient in this day and age, so the key to modern marketing is making technology work for you. More…[back to top]
“We must be honest with our patient”
Spine surgeon Michael Mayer from Munich's Schön Klinik shares his most successful marketing strategies.
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